Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

Blunder: Made was forced to apologies after sending out the wrong email
Blunder: Made was forced to apologies after sending out the wrong email

Recipients were baffled as to whether the furniture supplier was making a poor joke in the wake of the "No" outcome in the Scottish Referendum, or had made a classic real-time marketing mistake.

Confusion was cleared up a few minutes later when the company sent a second email apologising for the gaffe and explaining it had "hit send" on an email that had been prepared in the event of a "Yes" vote.

In an attempt to make amends, the second email offers discounts for those using a "GreatBritain" promotional code.

However, some skeptics on Twitter are speculating that the move was a deliberate ploy to attract attention.

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