Madness 'The Liberty Of Norton Folgate' by Sell! Sell!

Madness are promoting their new album 'The Liberty of Norton Folgate' with a TV spot that satirises comparative washing powder ads.

Created by Sell! Sell!, the spot opens on front man Suggs in a kitchen explaining that he’s washed the album in an ordinary detergent and new Zazz washing powder.

He then goes on to show the results to camera, whilst explaining: Five and a half members of Madness say their enjoyment of the album is improved with Zazz.