MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies

Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.

  • 5 OK Daily-Express April.jpg

    5 OK Daily-Express April.jpg

  • 12 Wired-April.jpg

    12 Wired-April.jpg

  • 1 Vogue outdoor March.jpg

    1 Vogue outdoor March.jpg

  • 2 Grazia Daily-Mail May.jpg

    2 Grazia Daily-Mail May.jpg

  • 3 Stylist-LDN-fashion.jpg

    3 Stylist-LDN-fashion.jpg

  • 4 Ideal-Home-May.jpg

    4 Ideal-Home-May.jpg

  • 14 Traveller-iphone.jpg

    14 Traveller-iphone.jpg

  • 8 The-Economist-June.jpg

    8 The-Economist-June.jpg

  • 6 Now-Sport-Relief.jpg

    6 Now-Sport-Relief.jpg

  • 7 Readers-Digest.jpg

    7 Readers-Digest.jpg

  • 9 GQ Citroen.jpg

    9 GQ Citroen.jpg

  • 10 shortlist politicians.jpg

    10 shortlist politicians.jpg

  • 11 Nuts-3D-issue.jpg

    11 Nuts-3D-issue.jpg

  • 13 NME-redesign.jpg

    13 NME-redesign.jpg


Full ABC coverage on to come from 12pm.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published