MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies

Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.

  • 5 OK Daily-Express April.jpg

    5 OK Daily-Express April.jpg

  • 12 Wired-April.jpg

    12 Wired-April.jpg

  • 1 Vogue outdoor March.jpg

    1 Vogue outdoor March.jpg

  • 2 Grazia Daily-Mail May.jpg

    2 Grazia Daily-Mail May.jpg

  • 3 Stylist-LDN-fashion.jpg

    3 Stylist-LDN-fashion.jpg

  • 4 Ideal-Home-May.jpg

    4 Ideal-Home-May.jpg

  • 14 Traveller-iphone.jpg

    14 Traveller-iphone.jpg

  • 8 The-Economist-June.jpg

    8 The-Economist-June.jpg

  • 6 Now-Sport-Relief.jpg

    6 Now-Sport-Relief.jpg

  • 7 Readers-Digest.jpg

    7 Readers-Digest.jpg

  • 9 GQ Citroen.jpg

    9 GQ Citroen.jpg

  • 10 shortlist politicians.jpg

    10 shortlist politicians.jpg

  • 11 Nuts-3D-issue.jpg

    11 Nuts-3D-issue.jpg

  • 13 NME-redesign.jpg

    13 NME-redesign.jpg

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Full ABC coverage on mediaweek.co.uk to come from 12pm.