Magazines ABCs: Top 100 at a glance

The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014.

Magazines ABCs: Top 100 at a glance in 2015
Magazines ABCs: Top 100 at a glance in 2015

Despite some dramatic falls across the board, of the 447 magazines included in today’s Consumer Magazines Report by the Audit Bureau of Circulations for the second half of 2014, there remains a combined average circulation of 33.4 million.

TV Choice remains the UK’s biggest-selling magazine, despite its average weekly sale falling by 7.9% year on year in the second half of 2014. The H Bauer-owned magazine with a 50p cover price is the biggest-selling title in the UK with a circulation of 1,266,242.

Immediate Media's Radio Times lays claim to being the UK’s biggest-selling quality magazine, with a cover price of £1.80 and a weekly print ABC of 783,042. The TV listings and lifestyle magazine is also the UK’s biggest weekly subscription title, with 243,965 subscribers, up 5.1% year on year.

Condé Nast is celebrating a "resilient" performance, which includes its fashion bible Vogue (which turns 100 years old in 2016) posting a new ABC of 200,141, a 1% rise period on period in actively purchased copies.

Beyond today's ABC figures, Vogue.co.uk has 2,217,678 unique users, with 2.3 million followers on Twitter and 2.5 million Facebook fans. Time Inc, formerly IPC Media, has mixed fortunes among its portfolio of 60 titles. InStyle, its fashion and beauty magazine and one of the strong performers in the women's glossies market, has a combined print and digital ABC of 151,584, up 3% on the period and 3.5% on the year. Time Inc is also the number one TV magazine publisher by newsstand volume, with What's on TV and TV Times helping it to reach more than 1.4 million readers across print and digital.

Elsewhere, Hearst has focused on 11 of its 18 audited titles delivering either period-on-period or year-on-year growth. Good Housekeeping, the publisher's flagship brand, is Britain's biggest-selling lifestyle magazine. A print circulation of 416,413 and digital ABC of 3,162 has resulted in a combined print and digital figure of 419,575, up 1.2% year on year. Beyond circulation figures, Good Housekeeping continues to expand its extensions with the opening of a new testing facility – the Good Housekeeping Institute and Cookery School.

Dennis Publishing's The Week has achieved its 33rd consecutive ABC increase, reaching 200,096. It represents small growth of 0.9% year on year and 0.3% period on period, but growth nonetheless. Chief executive Kerin O’Connor said: "I'm thrilled that in its 20th year of publishing, The Week is reporting another outstanding ABC result, reaching over 200,000 circulation.The brilliant editorial and consistently high marketing investment has insured that The Week remains ahead of the pack."

Over at Bauer, the focus was on Grazia, which celebrates its 10th birthday this month, with a print circulation of 149,846, down 1% period on period. The magazine continues to demonstrate its influence with ground-breaking initiatives such as its 'Mind The Pay Gap' campaign for equal pay legislation, which went to Parliament in December 2014.

There should be special mention for one of the newest entrants to the publishing sector, Foodism, the free magazine by Square Up Media distributed in London. Its first ABC figure of 108,950 confirms the brand, which began life as a website in 2013, has become a popular glossy publication. Tim Slee, founder of Square Up Media, is understandably bullish, noting: "While most publishers are evolving their print titles to become a digital offering, Foodism went the other way. Receiving an ABC figure like this tells us two things, we made the right call and print is not dead."

Supporting this view, Haymarket's Forever Sports, which is published under contract for Sports Direct, became the second biggest-selling actively-purchased men’s print title, with a circulation of 90,093, representing a rise of 45% period on period. Launched just 11 months ago with an initial circulation of 62,277, Kevin Costello, Haymarket Media Group's chief executive, called the magazine's success "phenomenal".

Commenting on today's ABC figures, Barry McIlheney, chief executive of the magazine body PPA, said: "Today's ABC release turns a spotlight on the magazines at the core of our sector, in both print and digital form, and serves as a reminder of their unique power in engaging and influencing readers, whether mass market or specialist interest.

"At the same time, this release also serves as a reminder of our sector's changing dynamics. The linear measure of magazine readership is now being superseded by a more layered measure of magazine brand communities, and their reach across multiple platforms."

When the free magazines are included, the biggest circulating title in the UK is the free National Trust Magazine, which is sent to 2.1 million households three times a year. This is followed by the free publications for the supermarket giants Asda, Tesco and Morrisons.

In digital editions, The Economist continues to lead the pack with an increase in digital circulation of 39% over the last six month period and 77% over the 12 months to reach nearly 50,000. The newsweekly's digital circulation in the UK has increased the most over the past year at 295%, supplemented by 110% in Asia.

Michael Brunt, chief marketing officer at The Economist, said apps and digital subscribers accounted for the "vast majority" of new customers, either as an exclusively digital-only subscription or as part of a combination of print and digital. He believes: "This shows that, at least for The Economist, migration to digital reading is a positive trend."

Top 100 in print magazines

  Title Dec 2014 end Prd-prd % change Yr-yr % change
1 TV Choice 1,266,242 -2.8 -7.9
2 What's on TV 1,056,885 2 0.7
3 Radio Times 783,042 2.7 -5.8
4 Take a Break 645,884 -1.7 -7.3
5 Slimming World Magazine 486,054 4.5 7.8
6 Saga Magazine 420,763 -7.3 -13.8
7 Good Housekeeping 416,413 3.2 1.3
8 Glamour 400,270 0 -2.5
9 Woman and Home 347,566 1.7 -1.6
10 Chat 301,619 -1.8 -8.6
11 New! 296,682 -8.1 -20.7
12 Closer 297,519 -4.5 -11.8
13 Woman's Weekly 307,315 0.6 0.1
14 OK! Magazine 285,803 6.3 -5.2
15 Prima 267,085 1.5 2.7
16 That's Life 260,933 3.2 -6.4
17 Woman 251,668 -0.9 0.1
18 Yours 270,010 -0.9 -0.4
19 TV Times 237,561 4.2 -6.6
20 BBC Good Food 238,491 5.6 -7.4
21 Sainsbury's Magazine 230,298 6.2 12.3
22 Woman's Own 219,693 -2.5 -2.5
23 HELLO! 269,166 -0.4 -4.5
24 Private Eye 219,465 0.5 -2.1
25 National Geographic Magazine 219,254 -3.4 -11.6
26 Peoples Friend 225,607 -1.8 -6
27 Cosmopolitan 252,231 -10.7 -9.6
28 Bella 198,832 1.9 -7.7
29 Heat 203,728 -6.9 -15.6
30 Best 195,204 -4.9 -6.4
31 Star 189,844 -10 -27.2
32 Ideal Home 185,557 -4.7 -2.9
33 BBC Gardeners' World 180,925 -16.7 -7.6
34 Red 188,611 0.2 -5.6
35 Real People 174,827 3 -5.8
36 Take a Break Series 172,608 9.4 0
37 Marie Claire 196,393 -1.8 -13
38 Reveal 159,777 -3.5 -9.7
39 Now 161,066 -10.1 -17.4
40 Pick Me Up 158,923 -2.5 -13.3
41 Country Living 180,135 2.1 -3.9
42 Men's Health 190,666 -3.2 -6.1
43 The Week 200,096 0.3 0.9
44 TV and Satellite Week 144,390 -3 -6.9
45 Look 153,007 -8.1 -17.8
46 Vogue 191,613 -0.2 -0.6
47 Grazia 149,846 -1 -6.4
48 The Economist - United Kingdom Edition 173,939 -13.9 -16.6
49 Weightwatchers Magazine 131,825 0.2 -7.7
50 Candis 133,728 -12.6 -18.4
51 Inside Soap 131,145 -1.6 -9.6
52 Elle (U.K.) 159,292 5.9 -4.4
53 Reader's Digest 141,218 5.8 -24.4
54 House Beautiful 121,850 10.1 4.1
55 Empire 130,777 -3.1 -9.9
56 Puzzler Collection 116,184   -3.7
57 Your Home 119,372 -3.5 -2.4
58 Healthy 112,859   -5.4
59 Total TV Guide 112,615 4.5 2.6
60 The Christmas Magazine 113,442   -17.5
61 Essentials 107,576 -0.8 1.2
62 My Weekly 106,425 0.1 -4.6
63 Women's Health 112,949 3.1 7.1
64 Love It! 100,862 -2.4 -10.5
65 Instyle UK 149,894 3 3.6
66 Style at Home 100,034 -6 3.3
67 BBC Top Gear Magazine 130,456 0.7 -5.1
68 Computeractive 86,771   -3.7
69 Fun to Learn - Peppa Pig 93,078 -5.1 -5.9
70 Ideal Homes Complete Guide to Xmas 89,586   5.6
71 Forever Sports Magazine 90,093 44.7  
72 25 Beautiful Homes 90,008 -6.8 -10.6
73 GQ 112,574 -1 -2
74 Homes and Gardens 113,256 -1.4 -6
75 Time Magazine - British Isles (BI) 122,628   -3.8
76 Motor Cycle News 76,237   -11
77 Country Homes and Interiors 87,424 -4 -7.6
78 Runner's World 78,186   1.5
79 Living etc 88,122 -4.4 -3.7
80 House and Garden 114,341 -0.7 -3.1
81 New Scientist - Worldwide Sales Excluding Australasia and US/Canada 74,734 -4.3 -9.8
82 Four Four Two 72,848 -4.8 -14
83 BBC History Magazine 77,633 -1.3 -0.8
84 CBeebies Weekly 60,199 8.7 41
85 Peppa Pig Bag-o-Fun 64,695 -13.8 -5.6
86 delicious 64,667   -10.8
87 What Car? 57,581   -9
88 Disney's Princess 56,158 -6.4 8.7
89 Word Search 55,584   -4.2
90 Cbeebies Art 54,118 -7.1 1.5
91 Soaplife 54,198 -11.7 -20.2
92 Lego Legends of Chima 53,759 17.8 25.2
93 Cbeebies Special 52,590 -0.1 -14.6
94 Harpers Bazaar 109,178 3.7 1.9
95 Toxic 52,001 4 -1.9
96 Psychologies Magazine 63,887 -10.2 -13
97 MoneyWeek 52,686 -8.9 -7.2
98 All About Soap 51,341 -8 -19.2
99 FHM 75,803 -8.8 -21.4
100 Viz Comic 50,750   -6.1

Top 100 digital editions

  Title Dec 2014 end Prd-prd % change Yr-yr % change
1 The Economist - United Kingdom Edition 49,976 129.5 295.3
2 T3 17,791   -20.3
3 Times Educational Supplement 15,592   1,690.10
4 BBC History Magazine 15,122 34 35.8
5 BBC Top Gear Magazine 14,140 4.3 5.5
6 Stuff 12,903   -13.7
7 GQ 12,516 10.2 2.8
8 Time Magazine - EMEA (excluding BI/SA) 12,211   98.9
9 Slimming World Magazine 11,653 0.3 50.6
10 Empire 11,625 -11.1  
11 Total Film 11,429 -18.9 -5.8
12 BBC Good Food 10,757 -2.1 -5.8
13 MacFormat 9,541   18.7
14 Men's Health 9,490 -8.4 -8.2
15 National Geographic Magazine 9,259    
16 Vogue 8,528 7.3 2.6
17 New Scientist - Worldwide Sales Excluding Australasia and US/Canada 8,347 47.1 434
18 Wired 8,316 2.2 1.2
19 Vanity Fair 7,724 -4.3 -11
20 N Photo 7,184   6.2
21 OK! Magazine 6,775 -8.5 -1.3
22 New Scientist - US/Canadian Sales 6,402 9.4 -23.3
23 Edge 6,347   3.5
24 Digital Camera Magazine 5,916   6.1
25 Cycling Plus 5,824   5.6
26 Esquire 5,658 -0.4 13.9
27 Cosmopolitan 5,494 -16.1 -20.6
28 Time Magazine - British Isles (BI) 5,356   101.2
29 Women's Health 5,169 -13.1 -27.1
30 Elle Decoration 4,950 -15.9 -13.3
31 Glamour 4,783 2.7 0.1
32 New! 4,508 -9.5 3.9
33 What Hi-Fi Sound and Vision 4,418   10
34 BBC Focus 4,339   -1.2
35 Airliner World 4,319   26.7
36 Photo Plus 4,289   8.2
37 Elle (U.K.) 4,206 -13.5 -22.1
38 Grazia 4,190 5.8  
39 HELLO! 4,187 -36.5 -34.7
40 Woman and Home 4,151 25 33.3
41 Living etc 4,102 12.3 29.2
42 Red 3,826 4.4 8.9
43 F1 Racing (UK Edition) 3,810   29.7
44 The Economist - Middle East/Africa Edition 3,736 11.4 18
45 Jamie Magazine 3,581 30.4 16.9
46 SFX 3,421   37.9
47 FHM 3,386 -0.4  
48 Grand Designs 3,352 -12.3 -3.5
49 Linux Format 3,272   67.4
50 Playstation Official 3,265   47.4
51 New Scientist - Australasian Sales 3,249 31 392.3
52 Investors Chronicle 3,248    
53 Good Housekeeping 3,162 -5.9 -11.2
54 What Mountain Bike 2,998   0.2
55 Car 2,942    
56 Autosport 2,882   34
57 Classic Rock 2,853   -15.6
58 Four Four Two 2,851 -10.2 -3.6
59 PC Gamer 2,826   -3.5
60 Mountain Biking UK 2,822   -3.4
61 Lonely Planet Traveller 2,819 0.1 -14.8
62 Wallpaper 2,733   2.6
63 Look 2,701 3.4 47.7
64 Gramophone 2,662   32.4
65 Runner's World 2,587   -13.4
66 Harpers Bazaar 2,513 -20.5 -35.9
67 Country Living 2,487 -0.6 -5.9
68 Cyclist 2,449    
69 Q 2,383 5.6  
70 Psychologies Magazine 2,358 -7.6 14.7
71 Fortune Magazine - Europe 2,296    
72 Olive 2,296 9.6 11
73 Times Higher Education 2,282   50.1
74 BBC Gardeners' World 2,267 6.3 39.3
75 Golf Monthly 2,241 4.7 14.7
76 Homes and Gardens 2,141 16.7 24.5
77 Tatler 2,132 19.8 9.8
78 PC Pilot 2,059   55.5
79 Health and Fitness 2,051 -19.9 -31
80 Fast Bikes 2,027   -9.7
81 Marie Claire 2,027 -2.5 0.3
82 Country Homes and Interiors 2,014 19.8 63.1
83 Zoo 1,985 -3  
84 Inside Soap 1,982 -32.9 -10.4
85 What's on TV 1,970 8.5 25.4
86 Ideal Home 1,952 7.5 2.5
87 Autocar 1,911   21.6
88 Bike 1,901    
89 What Car? 1,825    
90 Uncut 1,809 17.5  
91 Digital SLR Photography 1,788   -18.7
92 Yachting World 1,774   14.2
93 Official Xbox 360 Magazine 1,707   9.6
94 Instyle UK 1,690 -3 -10.1
95 House and Garden 1,671 -12.7 -18.2
96 Airforces Monthly 1,648   37.2
97 Classic and Sports Car 1,634   34.7
98 Now 1,630 -15.1 -8.3
99 World Soccer 1,612   39.2
100 Doctor Who Magazine 1,604 16.5  

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