Maggie's appoints Havas Worldwide London as agency of record

Maggie's, a charity that supports anyone affected by cancer, has awarded its first consolidated communications brief to Havas Worldwide London.

Maggie's: appoints Havas Worldwide London to its media account
Maggie's: appoints Havas Worldwide London to its media account

The charity named Havas as its UK digital and advertising agency following a competitive pitch against six other agencies. Maggie's organised the pitch itself with no intermediary and there was no incumbent agency, as the charity had previously used a number of suppliers on an ad hoc basis.

Havas will be responsible for developing campaigns and communications to help raise awareness of Maggie's work among people with cancer and to help address its fundraising needs, as well as rebranding its website.

Sarah Matthews, director of marketing at Maggie’s, said: "It was essential to us that we appointed an agency that understands the challenges and opportunities which Maggie’s is expanding to meet - and which would develop communications to connect with our audiences coherently and creatively.

"We are delighted that Havas London will be working with Maggie’s as we embark on this next period of growth."

Russ Lidstone, chief executive of Havas London, said: "Maggie’s does extraordinary work providing practical and emotional support for people affected by cancer.

"Their decision to bring all communications under a single agency for the first time will provide a real boost to awareness and fundraising for Maggie’s. We are privileged to have been selected take them to the next level."

Maggie's has 16 cancer-caring centres across the UK and works alongside NHS cancer hospitals to complement the clinical support they offer.

Havas London's first work for the charity is expected to go live in December.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published