Magic 105.4 launches listeners' pictures ad

Magic 105.4's latest ad campaign, by St Luke's, invites listeners to submit their own pictures to feature in future spots.

Magic 105.4...ad uses listener pictures
Magic 105.4...ad uses listener pictures



Listeners were invited to upload content for the first two ads onto a microsite.

Magic's DJs appealed for pictures to lift the mood of its listeners.

The specially selected images are part of a "Magic Good Mood Campaign" that feature in a musical montage.

Users are then invited to add their own bits, which would be used in future ads.

The images are part of a musical montage called the The ad, which breaks this week and runs until the end of the month, features the endline: "Lift your mood, change your tune"

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).