Magners appoints Elvis to below-the-line account

Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.

Magners: appoints Elvis to below-the-line account
Magners: appoints Elvis to below-the-line account

Elvis pitched against undisclosed agencies and will now be responsible for on and off trade activation, which will run across pubs and bars as well as in off-licences.

Below-the-line activity will include shopper marketing and promotional activity.

The agency will also work with supermarkets and brewers, alongside Magners' current agency partner The Red Brick Road and Glue Isobar.

Magners has not launched a large-scale campaign since April 2010 when the brand created outdoor activity that used the strapline, "It's all gone pear shaped".

The wonky poster was designed to make it appear as though it had been cropped incorrectly, prompting passers-by to look twice.

Elvis and Magners were unavailable for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published