Magners appoints Elvis to below-the-line account

Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.

Magners: appoints Elvis to below-the-line account
Magners: appoints Elvis to below-the-line account

Elvis pitched against undisclosed agencies and will now be responsible for on and off trade activation, which will run across pubs and bars as well as in off-licences.

Below-the-line activity will include shopper marketing and promotional activity.

The agency will also work with supermarkets and brewers, alongside Magners' current agency partner The Red Brick Road and Glue Isobar.

Magners has not launched a large-scale campaign since April 2010 when the brand created outdoor activity that used the strapline, "It's all gone pear shaped".

The wonky poster was designed to make it appear as though it had been cropped incorrectly, prompting passers-by to look twice.

Elvis and Magners were unavailable for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published