Magners releases Euro RSCG ad for low calorie cider

LONDON - The maker of Magners Original Irish Cider has launched a TV campaign for its new low-calorie cider Magners Light. Euro RSCG ad Euro RSCG ad
The ad, devised by Euro RSCG, shows a group of friends gathering on a summer's day to enjoy a refreshing drink.

As a male member of the group hands a bottle of Magners Light to a female friend, another woman blows on a dandelion as bottles of Magners Light float through the sky.

The drink boasts a calorie content of 92 per 330ml bottle, while still maintaining its Magners Original Cider flavour, and is aimed at the female audience.

The ad ends with the strapline: "Light by nature."

The commercial is set to air in the week commencing 14 April, and will run in London on Channel 4 and five. MPG handled media buying.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).