Maher Bird founders set up Cold Eye

Mark Tomblin and Phil Bird, two of the founding partners of Maher Bird Associates, have set up a new agency, Cold Eye, with a third partner, Stuart Woodington.

Mark Tomblin and Phil Bird, two of the founding partners of Maher

Bird Associates, have set up a new agency, Cold Eye, with a third

partner, Stuart Woodington.



Tomblin and Bird were both ousted from Maher Bird last year.



The name Cold Eye, which is taken from a poem by William Blake, aims to

convey the trio’s dispassionate approach to communications. ’We set out

to solve people’s problems without preconceived ideas of where the

solutions will be found,’ Tomblin said.



’There is too often a divorce between strategic and creative thinking.

By bringing the two together we can work more effectively and

efficiently,’ he added.



Tomblin had been in talks with Paul Twivy about the start-up of Circus,

but decided to concentrate on his own project instead. He has worked in

advertising for 16 years, including ten years as an account handler at

Benton & Bowles, as well as stints at WCRS, Leagas Delaney and CDP.

After two years as a management consultant, he returned to advertising

in a new role as the planning director at Maher Bird.



Bird helped to set up Matador, a below-the-line agency, for Simons

Palmer Denton Clemmow and Johnson in 1990, before establishing Maher

Bird, also funded by Simons Palmer, in 1994.



Woodington, a copywriter, has worked at McCann-Erickson, J. Walter

Thompson, Wunderman Cato Johnson and Leo Burnett, where, in 1994, he was

made creative director for direct marketing. He also partnered Phil Bird

at Maher Bird before leaving in April 1997, and while there won a silver

at the Campaign Press Awards.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).