Maher Bird launches Mercedes press ads to lure professionals

Maher Bird Associates has launched its latest work for Mercedes,

which will target the corporate sales market.



The press campaign comprises of three ads all using the strapline:

'We're listening.' The ads aim to highlight that the company has acted

on comments from its research with fleet professionals.



The ads use photography of the cars from certain angles to make parts

resemble the human ear. They will appear in the trade press aimed at

senior professionals, as more than half of all new Mercedes are bought

by or for business.



The ads were art directed by Martin Pierson and written by Simon

Davenport.



Photography is by Douglas Fisher. BJK&E is handling media.



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