Maher Bird Associates has scooped the pounds 10 million task of
launching Inspop.com, an online insurance company offering consumers
free on-the-spot price comparisons.
The agency pitched against a number of undisclosed agencies for the
The site launches at the beginning of April and offers price comparisons
for motor, home, medical and travel insurance from leading brand
It aims to reduce the time it takes to compare products and get a
’We are committing a significant spend to the launch because we are
aiming to reach 98 per cent of consumers nationally. Consumers normally
have to make five to ten phone calls to get insurance quotes. This will
revolutionise the market and enable people to go to a single site and
get all the quotes they need,’ Sara Murray, managing director of
Traditional insurance broking services, which offer comparative quotes
but charge consumers a fee, already exist on the web. But Inspop.com is
free to consumers and instead charges insurance companies each time a
customer requests a quote.
A teaser poster launches this week with a national TV, press and poster
campaign breaking at the beginning of April. Maher Bird, which created
the campaign, was also involved in creating the brand’s identity and
’We’re delighted to be involved in the brand launch of such a brilliant
service which will revolutionise the way people buy insurance,’ Stephen
Maher, chief executive of Maher Bird, said.