Maher Bird reveals Smart Car press ad with a festive theme

Maher Bird Associates has unveiled its latest work for

DaimlerChrysler's Smart car.

The press ad is designed to highlight Smart's 24 new dealerships


It uses festive imagery with a Christmas tree but the usual baubles are

replaced by Smart cars.

The copy explains how the car is now available in a right-hand drive

version and encourages readers to give a Smart car to someone they love

as a Christmas present. The advertising will run in colour pages of the

weekend broadsheets.

The Smart car has principally been promoted as a city car and the

company is now targeting dealerships in urban areas including

Manchester, London and Birmingham.

Anke von Platen, Smart's marketing manager, said: "It is important

people can have access to the car nationwide."

The ad was art directed by Martin Pierson and written by Graham


Media planning and buying was through BJK&E.


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