Maher Bird reveals Smart Car press ad with a festive theme

Maher Bird Associates has unveiled its latest work for

DaimlerChrysler's Smart car.



The press ad is designed to highlight Smart's 24 new dealerships

nationwide.



It uses festive imagery with a Christmas tree but the usual baubles are

replaced by Smart cars.



The copy explains how the car is now available in a right-hand drive

version and encourages readers to give a Smart car to someone they love

as a Christmas present. The advertising will run in colour pages of the

weekend broadsheets.



The Smart car has principally been promoted as a city car and the

company is now targeting dealerships in urban areas including

Manchester, London and Birmingham.



Anke von Platen, Smart's marketing manager, said: "It is important

people can have access to the car nationwide."



The ad was art directed by Martin Pierson and written by Graham

Kerr.



Media planning and buying was through BJK&E.



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