Maher Bird unveils superstore born of off-licence merger

Maher Bird Associates has unveiled its launch work for First Quench, the new company created out of the merger of the Victoria Wine and Thresher off-licence chains.

Maher Bird Associates has unveiled its launch work for First

Quench, the new company created out of the merger of the Victoria Wine

and Thresher off-licence chains.



The agency has created a press and poster campaign to support the launch

of the First Quench-owned drinks superstore, Martha’s Vineyard, on the

outskirts of Bristol. Martha’s Vineyard is designed to compete with

off-licences that specialise in bulk-selling, such as Majestic

Wines.



The campaign, which will run as six- and 48-sheet posters and in the

local press, focuses on the variety of drinks available at the

store.



In one execution, rows of bottles of white wine are accompanied by the

line, ’More great whites than the barrier reef’, while in another,

bottles of red wine are pictured with the words, ’More reds than the

People’s Republic of China’. The third features beer cans and the line,

’It’s like the Munich beer festival without the Germans’.



Graham Kerr, creative director of MBA, said: ’The creative idea

dramatises the fact that the store has mountains of great products -

that’s what makes Martha’s Vineyard distinctive.’



The ads were created by Graham Kerr and media was planned and bought

through Optimedia.



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