Maiden revs up out-of-car division

Maiden Outdoor has reshuffled its senior sales management team to support the growth of ’out-of-car’ and regional sales.

Maiden Outdoor has reshuffled its senior sales management team to

support the growth of ’out-of-car’ and regional sales.



The out-of-car division comprises sites aimed at pedestrians rather than

drivers, spearheaded by Maiden’s six-sheets outside supermarkets and

shopping centres and four-sheet and six-sheet panels at railway stations.

The company predicts the sector will account for 25 per cent of its

revenues next year.



Regional sales now account for one third of Maiden’s overall sales.



In the reshuffle, national sales manager Richard Blackburn is moving to

the new post of head of regional sales development.



At the same time, regional sales manager Chris Leyland has been promoted

to regional agency account director.



Additionally, in a straight swap, client sales manager Jonathan Ratner

becomes commercial manager of out-of-car, replacing David Cooper who will

take over Ratner’s job. The switch is designed to make better use of both

managers’ skills.



Alexandra Ward, Maiden’s group sales director, commented: ’David

established the out-of-car division strategically and that’s where his

strength lies. Now we want someone who can provide more of a trading

edge.’



Ward added that the company saw ’immense growth potential’ in the regional

sales and out-of-car areas. ’We are refocusing to extract the maximum

amount of business from them.’



The changes come hot on the heels of Francis Goodwin’s move into an

international role. In this new role he is thought to be hunting for

potential overseas acquisitions, while his managing director’s post has

been handed to former Mills & Allen man, David Pugh.



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