Mail on Sunday launches ad for You magazine

The Mail on Sunday has launched a new TV ad for its magazine You, which uses the image of a beautiful woman soaking in a bubble bath while reading the supplement.

Created by M&C Saatchi, the ad aims to "remind people how compelling the magazine is by dramatising the special and intimate relationship women have with it", according to Tim Duffy, M&C Saatchi’s chairman and chief executive.   

The spot, which will run in 30 and 60-second formats, also features a woman trying to read the magazine under torch light in a tent, and a woman sitting on an arm chair on top of a roof in the city of London with the strapline "You time" etched into the city skyline.

The ad also features a female diver being distracted by the magazine and reading it on the diving board.  

Roland Agambar, chief marketing officer at The Mail on Sunday, said: "The Mail on Sunday's You is an outstanding product, holding a unique relationship with its readers. We recognise that it's this relationship that makes it stand out and magical.

"The campaign is a celebration of the intimate indulgence of reading You."

Media for the campaign was planned and bought by Starcom.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).