Mail titles target home movers with free copies

The Daily Mail and Mail on Sunday are offering people moving home the chance to get the two papers for free for seven days.

The Mail: targets home movers
The Mail: targets home movers

Vouchers are to be distributed in the Home Move Box, a collection of samples and offers that is delivered free to people who have just moved to a new address.

Movers are identified via data Home Move Box gets from estate agents, and more than 232,000 boxes have been sent out in 2012.

It is understood the Associated Newspapers-owned titles are the first newspapers to feature in the Home Move Box and have signed up to be included in the next 60,000 boxes, according to Daily Mail circulation subscription manager Bianca Hooley.

The boxes are currently sponsored by British Gas and TalkTalk.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More