Major League Baseball names two agencies

- Major League Baseball, the organisation responsible for running baseball in the US, has appointed Vigilante, the New York-based urban marketing arm of Leo Burnett, and Waylon Cos, St. Louis, to jointly handle its estimated $15 million advertising account.

- Major League Baseball, the organisation responsible for running baseball in the US, has appointed Vigilante, the New York-based urban marketing arm of Leo Burnett, and Waylon Cos, St. Louis, to jointly handle its estimated $15 million advertising account.

The appointments follows the departure of incumbent agency Lowe & Partners/SMS, New York, earlier this year.

Vigilante has been briefed to handle fan retention, advertising and event marketing for the 8 April celebration that will mark the 25th anniversary of Hank Aaron breaking Babe Ruth's home run record. Waylon will handle MLB's Boys & Girls Clubs campaign.

The work from both shops will form part of MLB's in-game advertising inventory, running next season on Fox Sports, ESPN and NBC.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).