'Make work as much fun as possible' - Iceland's Malcolm Walker's tips for the top

Malcolm Walker, founder and chief executive of Iceland Foods, shares his tips for getting to the top in the world of business.

Malcolm Walker's best ideas have been dismissed as "mad"
Malcolm Walker's best ideas have been dismissed as "mad"

1. Treat people well: the way you’d like to be treated yourself - the Iceland way not the Woolworth’s one.

2. Ignore conventional wisdom: most of my best business initiatives have been dismissed as "mad".

3. Don’t be afraid to borrow ideas: particularly if you can take someone else’s idea and do it better than they do.

4. Work hard but never at the cost of neglecting your family.

5. Be prepared to take risks but never risk your whole business on a single bet.

6. Make work as much fun as possible: you’ll have a happier workforce and more satisfied customers.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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