Mama Mio 'Get Waisted' by Baber Smith

Mama Mio is launching its first ever through-the-line campaign to help raise money for the beauty industry's charity Look Good...Feel Better (LGFB).

The new campaign has been created by Baber Smith and aims to drive sales of Mama Mio's best selling product Get Waisted. From 1 March, £1 from every bottle sold in Debenhams and mamamio.com will be donated to the LGFB charity.