Man City virtual sticker app swaps footballers for fans

Be the first to comment
Man City: football club launches Facebook app
Man City: football club launches Facebook app

Manchester City Football Club has launched a Facebook app that lets fans superimpose their faces on top of images of players such as Mario Balotelli, to create their own virtual football sticker.

The City Stickers app by Fuse 8 allows Man City fans to swap a footballers' face with an image of their own.

Fans can choose between one of six City players, including Mario Balotelli, David Silva and Sergio Aguero. The final image can be shared with friends on Facebook and Twitter.

Julian Pate, head of marketing at Manchester City, said: "We know fans like to get close to the players, but we thought it would be fun to take that one step further and give them the chance to become their favourite players – or at least see what they’d look like if they were."

Other digital marketing campaigns the club has run include a live post-match Twitter chat with captain Vincent Kompany, and a Spot the Balotelli campaign, using a 360-degree image of a game. Earlier this year it came 16th in Headstream’s 100 social brands ranking.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published