Man City virtual sticker app swaps footballers for fans

Manchester City Football Club has launched a Facebook app that lets fans superimpose their faces on top of images of players such as Mario Balotelli, to create their own virtual football sticker.

Man City: football club launches Facebook app
Man City: football club launches Facebook app

The City Stickers app by Fuse 8 allows Man City fans to swap a footballers' face with an image of their own.

Fans can choose between one of six City players, including Mario Balotelli, David Silva and Sergio Aguero. The final image can be shared with friends on Facebook and Twitter.

Julian Pate, head of marketing at Manchester City, said: "We know fans like to get close to the players, but we thought it would be fun to take that one step further and give them the chance to become their favourite players – or at least see what they’d look like if they were."

Other digital marketing campaigns the club has run include a live post-match Twitter chat with captain Vincent Kompany, and a Spot the Balotelli campaign, using a 360-degree image of a game. Earlier this year it came 16th in Headstream’s 100 social brands ranking.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published