Man on crutches performs acrobatic stunts in new Visa spot

LONDON - Visa's follow up to its "running man" ad features a man performing acrobatic stunts while walking on crutches.

The ad, which launches on March 1, was created by Saatchi & Saatchi and marks the second stage in Visa's "life flows better with Visa" campaign.

Bill Shannon, a dance and media artist, fronts the campaign, performing a seamless dance through the streets of a city while using crutches.

During his journey, he buys a cup of coffee and a jacket as well as sliding down a banister and riding on a skateboard, in a bid to illustrate how his shopping trip can flow better when using a Visa card.

The campaign, which includes a 30- and 60-second version, will run across European markets including the UK, Finland, Germany, Greece, Poland and Turkey.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).