Man stabs himself in new knife crime spot

LONDON - Abbott Mead Vickers BBDO has launched a hard-hitting new ad campaign for Tower Hamlets Borough Council, in a bid to persuade young residents not to carry knives.

The 50-second execution is based on research revealing that you are more likely to be wounded by your own blade if you carry a knife.

The action opens on a young man racing down the street being chased by an assailant. As the chase progresses, the viewer catches glimpses of the man's pursuer, but at the end of the ad, it transpires that his attacker is in fact himself.

The campaign, which is being seeded on YouTube, was written by Milo Campbell and art directed by Sonny Adorjan. Kevin Thomas directed the spot through Thomas Thomas.