Man turns into beast in Chicken Bites ad

LONDON - Kerry Foods has unveiled its latest campaign for Fridge Raiders Chicken Bites which sees a man mutate into a carnivorous beast.

Transformation...Chicken Bites ad
Transformation...Chicken Bites ad

The ad, created by Quiet Storm, features prosthetic make-up by special effects company Artem.

The ad shows a man tucking into the chicken breast pieces, gradually turning from a man into a hairy beast.

Initially perturbed by the transformation, he gradually appreciates the new look and dances confidently in the mirror until his girlfriend comes home.

The new ad launches on Thursday May 1 across cinemas and TV nationwide.

Media was planned and bought by Universal McCann.

It was created by Cat Campbell and Jo Wallace, who directed the spot through Quiet Storm Films.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).