Manchester Evening News to build Channel M sales team

The Manchester Evening News is launching a local TV station called Channel M.

The Manchester Evening News is launching a local TV station called

Channel M.



The channel is a joint venture with five other shareholders and will

begin broadcasting live on terrestrial TV at the end of February.



Liz Storer, previously national advertising sales manager of the

Manchester Evening News, has been appointed sales director and is

charged with setting up a dedicated sales team to back the new

channel.



In its trial phase, Channel M will operate under a restrictive service

licence. It will launch in 25,000 homes with a potential audience reach

of 400,000 in and around the Manchester area.



Channel M is positioning itself as an upbeat channel targeting an

audience of 16- to 30-year-old students and young professionals.



Programming will feature content taken from Manchester United TV as well

as celebrity chat shows hosted by DJs from Galaxy Radio. Programmes that

are tailor-made for Channel M include a student cookery series called

Campus Cooking.



Storer said Channel M’s main competition would come from local

radio.



’We will be targeting the same youth market and brand advertisers,’ she

said. ’ I am in talks to secure sponsorship deals with national fashion

and sports retail companies as well as dotcoms. We have the advantage of

offering potential advertisers a refined youth market so brand

effectiveness can have the maximum impact.’



Although the channel will get support from the 200-strong marketing and

sales teams at the Manchester Evening News, the Channel M team will

remain a separate entity.



Storer is looking for sales executives, with experience of negotiating

with national brand advertisers, to join the Channel M team.



’The Manchester Evening News has its own strengths and a joint sales

operation is not the way forward. However, we will benefit from having

an association with the newspaper and are already using its marketing

and sales teams for support,’ she said.



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