The Manchester Evening News is launching a local TV station called
The channel is a joint venture with five other shareholders and will
begin broadcasting live on terrestrial TV at the end of February.
Liz Storer, previously national advertising sales manager of the
Manchester Evening News, has been appointed sales director and is
charged with setting up a dedicated sales team to back the new
In its trial phase, Channel M will operate under a restrictive service
licence. It will launch in 25,000 homes with a potential audience reach
of 400,000 in and around the Manchester area.
Channel M is positioning itself as an upbeat channel targeting an
audience of 16- to 30-year-old students and young professionals.
Programming will feature content taken from Manchester United TV as well
as celebrity chat shows hosted by DJs from Galaxy Radio. Programmes that
are tailor-made for Channel M include a student cookery series called
Storer said Channel M’s main competition would come from local
’We will be targeting the same youth market and brand advertisers,’ she
said. ’ I am in talks to secure sponsorship deals with national fashion
and sports retail companies as well as dotcoms. We have the advantage of
offering potential advertisers a refined youth market so brand
effectiveness can have the maximum impact.’
Although the channel will get support from the 200-strong marketing and
sales teams at the Manchester Evening News, the Channel M team will
remain a separate entity.
Storer is looking for sales executives, with experience of negotiating
with national brand advertisers, to join the Channel M team.
’The Manchester Evening News has its own strengths and a joint sales
operation is not the way forward. However, we will benefit from having
an association with the newspaper and are already using its marketing
and sales teams for support,’ she said.