Manning Gottlieb Media has been appointed to handle media strategy
for the Government's £4 million adult literacy drive.
The agency has been selected by COI Communications to work alongside St
Luke's on a campaign to help reverse the decline in adult literacy and
The TV and press campaign, which will break later this month, will
attempt to persuade people who have left the education system to
continue improving their skills through government-backed courses or
It is Manning Gottlieb's first piece of COI business following its
recent appointment to the media strategy roster along with seven other
The agency will work for the Department for Education and Skills. Labour
made a commitment in its election manifesto to reduce the number of
people unable to read or write in the UK and will spend about £200
million on various initiatives by 2004.