Manning Gottlieb OMD wins underage drinking brief

LONDON - The Department for Children, Schools and Families has handed Manning Gottlieb OMD a brief to develop a campaign strategy to promote its Youth Alcohol Action Plan

Underage drinking...Manning Gottleib OMD wins pitch
Underage drinking...Manning Gottleib OMD wins pitch

The agency won the business following a pitch against Starcom Mediavest and Naked, in a process handled by the COI.

The upcoming campaign will look to influence the attitudes of young people and their parents when it comes to the issue of alcohol.

The work is part of a broader strategy that aims to cut young people’s alcohol misuse through a mix of education and information.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published