Manning Gottlieb OMD wins underage drinking brief

LONDON - The Department for Children, Schools and Families has handed Manning Gottlieb OMD a brief to develop a campaign strategy to promote its Youth Alcohol Action Plan

Underage drinking...Manning Gottleib OMD wins pitch
Underage drinking...Manning Gottleib OMD wins pitch

The agency won the business following a pitch against Starcom Mediavest and Naked, in a process handled by the COI.

The upcoming campaign will look to influence the attitudes of young people and their parents when it comes to the issue of alcohol.

The work is part of a broader strategy that aims to cut young people’s alcohol misuse through a mix of education and information.

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