Manning Gottlieb wins Ferrari and Maserati media brief

Manning Gottlieb OMD has won the UK media planning and buying account for the Ferrari and Maserati car brands.

The appointment was made by Maranello Concessionaires, the UK distributors of Ferrari and Maserati. It will cover all media planning and buying for the two brands to coincide with a series of car launches next year.

Ferrari did not spend on below-the-line advertising last year, but Mediaedge:cia handled media planning and buying for a campaign to support the Maserati 3200G model.

Marketing Drive handles creative for the two brands in the UK.

Traditionally, Ferrari and Maserati have focused their media spends on glossy magazines and newspapers. Manning Gottlieb will look to add extra media solutions to this core activity. Its first task is planning for the launch of Maserati's new four-door saloon model in early 2003.

The account was won by a team at Manning Gottlieb led by the board director Andrew Stephens.

James Pillar, the marketing communications manager of Ferrari, said: "We need an agency that can offer solid strategic advice and compelling ideas.

"Manning Gottlieb OMD has demonstrated insight and creativity and we are looking forward to letting it get its teeth into these two very special brands in 2003."

Alison Wright, the managing director of Manning Gottlieb, said: "We are delighted and very excited to be working with the undisputed brand leaders in the car and luxury goods market."


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