Manpower takes on Publicis to conduct major ad initiative

Manpower, the world’s biggest employment services group, has picked the Publicis group to handle its advertising, backed by a reported multi-million-pound budget.

Manpower, the world’s biggest employment services group, has picked

the Publicis group to handle its advertising, backed by a reported

multi-million-pound budget.



The appointment follows a four-way pitch announced last month. It ends

Manpower’s ten-year association with GGT and marks the start of a major

TV, press and direct marketing initiative.



The business will be handled jointly by the Publicis agency and Publicis

Dialog, the group subsidiary set up earlier this year to broaden its

direct marketing operation.



The group’s pitch, led by its chairman, Rick Bendel, and Fred Kuys, who

heads the Dialog operation, was presented to Manpower’s joint UK

managing directors, Maureen Muffling and Maggie Bell, and its marketing

chief, Deborah Wylie.



Kuys commented: ’Manpower felt our approach to the brief was better than

anyone else’s and was impressed by our experience of service

industries.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).