Mansfield calls for publishers to boost association with TV

Terry Mansfield, managing director of the National Magazine Company, urged magazine owners to strive towards involvement in TV.

Terry Mansfield, managing director of the National Magazine

Company, urged magazine owners to strive towards involvement in TV.



Confident that the Independent Television Commission will sanction

masthead programming on terrestrial television at next year’s review,

Mansfield told delegates at the PPA conference that many countries now

allowed such programming and claimed that once the regulations changed,

the UK should have an extremely successful output.



’Content is the most important factor,’ he continued. ’You can escape

current problems with the ITC’s view on branding by simply making

programmes that people really want to watch.’



John Brown, the founder of John Brown Publishing, publisher of the

Fortean Times, said: ’Channel 4 allowed Fortean TV as the title was

based on John Fort (founder of the original newsletter), but because of

this, the title could no longer co-produce the series or cross-promote

it in the magazine.’



Brown issued a warning over quality as a crucial issue. ’Many TV-suited

magazines have very high production values. But if you put Vogue onto

TV, the budget would dictate that you would have to shoot it on video,’

he said.



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