Marc Bignell named Omnicom Media Group Europe buying chief

Marc Bignell, the joint UK managing director of Omnicom's media trading arm, OPera, is moving to a European role at the media group.

Marc Bignell: Omnicom Media Group Europe buying chief
Marc Bignell: Omnicom Media Group Europe buying chief

Bignell has been promoted to the post of buying director for Omnicom Media Group across the EMEA region and will work closely with Johan Boserup, the global director of trading, and Colin Gottlieb, the EMEA chief executive.

OPera has reacted by appointing Adam Turner, the head of investment at PHD, to the new role of deputy managing director at OPera. He will report to OPera's managing director, John Overend, who in turn reports to Philippa Brown, the UK chief executive of OMG.

In addition, OPera has handed extra responsibilities to Chris Amor, its head of press, who will now also take the lead on its radio negotiations. Adam Pace continues as the managing director of its digital unit, Access.

Bignell has moved to focus on developing best buying practice and accountability in key European markets. Omnicom's rival, WPP's Group M, recently announced a series of regional buying director appointments at its agencies.

Bignell's move to the new role follows six years in the OPera job.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).