Marc Sands quits ONdigital for Guardian

Guardian Newspapers Limited has lured Marc Sands, one of the original launch team at ONdigital, to become the group’s new marketing director.

Guardian Newspapers Limited has lured Marc Sands, one of the

original launch team at ONdigital, to become the group’s new marketing

director.



The appointment follows the departure of Stephen Palmer, who left GNL

after 13 years with the group to become the marketing director of Emap

Performance at the start of May.



Sands, who leaves a position as director of brand management at

ONdigital, takes a place on the GNL board from which he will co-ordinate

all marketing activity for The Guardian, The Observer and Guardian

Unlimited.



A former account director at HHCL & Partners, he joined Granada UK

broadcasting as marketing director in 1997 before being transferred to

oversee the launch of the Granada and Carlton-backed cable TV provider

in 1998.



’I’d turned down a lot of enquiries in the past,’ Sands said. ’It was

emotionally and professionally hard for me to leave ONdigital, but this

offer was just too good to be true.’ Sands said there was room for

growth in GNL’s marketing operation. ’It’s been very strong but it could

still b better,’ he said. ’At the moment the products are slightly

stronger than the way they’re marketed and that presents a great

challenge.’



’Marc is the perfect fit for us,’ GNL’s managing director designate

Carolyn McCall said. ’GNL is an award-winning media company and it is

vital that we appoint a marketing director with a dynamic vision for the

future.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).