Marie Claire Health & Beauty will get its own sales team as the
magazine prepares to go monthly from July.
The IPC magazine, which was launched as a quarterly title in 1994, will
go monthly from July in order to attract more advertising and meet
reader demand in the buoyant health and beauty sector.
Lara Anderson joins Marie Claire Health & Beauty from contract publisher
Premier Magazines as advertisement manager. She will be assisted by two
Anderson said: ’IPC has decided we should go monthly because the readers
want it and the magazine misses out on advertising by publishing
quarterly. For example, a campaign for a brand like Speedo might be
running for just two months. We would get one page whereas our monthly
rivals like Zest and Shine would get two.’
Anderson said IPC plans to redesign the magazine, although it will
continue to be a 148-page book, running 40 pages of advertising. Most of
the advertising comes from cosmetics companies and health-food brands.
Anderson aims to bring in advertisers from other sectors.
Her team consists of Kate Thurlwell, also from Premier Magazines, who
joined last week, and Lisa James who was recruited from within the IPC
Separately, Marie Claire also has a new advertisement manager. Jane
Reynolds joined earlier this month from Best, replacing Becky Gee who
went to Gruner & Jahr to work on a launch.