The Manchester-based retail marketing agency won the business after a competitive pitch that began in February. It was handled by HomeForm's group marketing director, Mike Collier.
DLKW Lowe previously handled the account but, following a four-year relationship with the group, opted against repitching for the business.
The capture of the advertising account will strengthen The Market Creative's existing relationship with HomeForm, which also owns Sharps Bedrooms, Dolphin Bathrooms and Kitchens Direct. The agency was appointed to handle the below-the-line business three years ago.
The Market Creative will manage all advertising activity across national press and TV for all of the group's brands.
Collier said: "We have worked with The Market Creative for the past three years and so they have a complete understanding of how our business and customers work. We're delighted to have them as our strategic partners."