Marketers with boardroom ambitions must be prepared to be held to account
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look at the skills and competencies required to keep marketing at front of mind in the boardroom.
In this video, produced in partnership with creative agency Team Darwin, we speak to Hilary Cross, director of marketing and communications at Macmillan Cancer Support, Jeremy Ellis, marketing director at TUI/Thomson, and Matt Hunt, marketing director at Hovis.
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).