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Marketers' predictions 2016: Facebook's Nicola Mendelsohn on making virtual a reality

Nicola Mendelsohn, vice-president, Facebook EMEA, is placing a bet on VR ahead of 2016. In our festive series of marketer predictions, Mendelsohn talks mobile video and outlines her priorities for the year ahead.

Marketers' predictions 2016: Facebook's Nicola Mendelsohn on making virtual a reality
Marketers' predictions 2016: Facebook's Nicola Mendelsohn on making virtual a reality

Video on mobile will become ever-more integral to how people around the world discover, watch and share content. In just over a year we’ve seen the shift from photos to video, and soon it will be VR. The future of video is richer, more immersive content, and we’ll continue to introduce new ways for people to create and find this.

Today, 1.5bn people use Facebook; next year we’ll be working on connecting the next 1bn. People are coming online at a staggering rate in emerging markets and, in most cases, do so on mobile via 2G. We’re designing features and products that work seamlessly, regardless of network or device. 

In 2016, I’ll buy a Samsung Gear VR to watch all my favourite Netflix shows. We’re betting VR will become the mainstream. The tech has come so far and the platform is ready for the next major shift. It’s exciting to imagine the possibilities.

Read more 2016 predictions from leading marketers