Marketers set to share record £6.1bn bonus pot this year

Marketers are estimated to share in a £6.1bn bonus this year as research estimates total pay has risen 9% in 2014/2015.

Marketers' total salaries are set to rise 9%
Marketers' total salaries are set to rise 9%

Marketing spend is steadily rising for most sectors and with it seems to be the salaries of marketers, according to recruitment specialists EMR, bringing pay levels back to that seen before the recession.

The report reveals that average total earnings from salaries and bonuses will reach £66,106 in 2014/2015, representing a rise of £5255 over the past year.  The rise is largely due to an increase in basic salaries, up 8% each year, but more reflective of a boost to bonuses which rose 12% over the past year.

This year marketers are rightly reaping greater rewards for their role in driving economic recovery

It is the second year that salaries have risen after taking a drop of 9% in 2012/2013. The proportion of bonus (versus basic salary) given to high-performing marketers is still falling short of earlier years. Currently the average bonus was equivalent to 14% of a salary, which reached a high of 17% in 2010/2011.

Simon Bassett, managing director at EMR, said: "This year marketers are rightly reaping greater rewards for their role in driving economic recovery.

Marketers have high hopes for 2015 with nearly half expecting an increase in staff numbers and 62% are ‘optimistic’ or ‘extremely optimistic’ about next year’s economic outlook. Over 40% of marketers anticipate moving jobs in the next year and to retain the very best talent, we recommend that companies not only look at providing competitive pay packages but keep their staff motivated and supplied with fresh challenges," he added.

For the 40% of marketers thinking about moving job in the next year, business network LinkedIn has analysed the most overused words by marketers on the website. It advised marketers to avoid these stereotypes as well as to be authentic and keep their information up to date.

The most overused words and phrases by marketers on LinkedIn in 2014:

1.     Creative

2.     Strategic

3.     Motivated

4.     Passionate

5.     Driven

6.     Track record

7.     Enthusiastic

8.     Innovative

9.     Ambitious

10.  Extensive experience

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).