Marketing director Hesketh promoted at Clipper Teas

Gill Hesketh, marketing and commercial director of Clipper Teas, has been promoted to the role of marketing director of parent group Wessanen UK.

Gill Hesketh: becomes marketing director of  Wessanen UK
Gill Hesketh: becomes marketing director of Wessanen UK

This means she will now also oversee marketing activities across Kallo Foods and organic brand Whole Earth, as well as Clipper.

Hesketh's promotion follows Wessanen's acquisition of Clipper Teas, the organic and Fairtrade tea brand, in March.

She will now head up marketing plans across the three brands, along with having responsibility for new product development.

Prior to joining Clipper in 2007, Hesketh was global marketing manager at Bacardi. She has also previously held roles at GSK-owned Lucozade.

As part of the restructure, Elaine Underwood, the former marketing director of Kallo and Whole Earth, is to leave the business.

A further change is Alan Bird, previously commercial director of Kalo Foods, being appointed commercial director across the group.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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