Marketing directors need to step outside 'marketing box' to earn seat on the board
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look into how marketing is earning its seat at the boardroom table.
In this video, produced in partnership with creative agency Team Darwin, we speak to David Thomas, general brand manager marketing at Virgin Holidays, Annabel Venner, global brand director at Hiscox, and Marc Sands, chief marketing officer at Christies.
What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).