Marketing pitfalls to avoid: 'Don't live in a bubble in your business'

In the latest of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

In this video we speak to Post Office chief marketing officer Peter Markey (formerly of insurer RSA), Aviva's group brand director Jan Gooding and Richie Jones, CMO at Park Resorts.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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