Marketing pitfalls to avoid: 'Don't settle for "good enough", because it won't be'

In the latest of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

In this video we speak to Hovis marketing director Matt Hunt, TUI UK marketing director Jeremy Ellis, and Macmillan Cancer Support head of marketing Hilary Cross.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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