Marketing scoops Business Content Team of the Year at PPA Digital Awards

Marketing took top honours at the PPA Digital Awards last night, scooping Content Team of the Year.

Marketing scoops Business Content Team of the Year at PPA Digital Awards
Marketing scoops Business Content Team of the Year at PPA Digital Awards

The judges recognised the strategy of the brand of focusing on quality, curated content versus volume, describing it as a smart and brave move that has paid dividends.

Rachel Barnes, editor of Marketing, said: "It's fantastic to have this recognition for the work we have done in the past year, transforming the team and our digital content strategy. I am incredibly proud of this team - what better way to cap off a brilliant year."

The PPA Digital book of the night described the win: "They have streamlined and refocused the content they produce, putting an emphasis on quality content over volume, and it really has paid dividends. Our judges saw this as a very smart and brave restructure that shows real understanding of the target audience, resulting in an impressive award-winning set of figures."

Hearst's Elle picked up the equivalent consumer awards for Content Team of the Year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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