The Marketing Society Leader of the Year 2014 nominees: Catherine Kehoe, Lloyds Banking Group

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe.

Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe
Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe

It has been a busy 12 months for Lloyds Banking Group's top marketer.

Her biggest task was to manage the departure of TSB and return of the Lloyds Bank brand, with the creation of a marketing strategy based on the line "The Moments That Matter".

Kehoe also oversaw the creation of a fresh ad strategy for Halifax, and an overhaul of insurance brand Scottish Widows.

Her efforts could have received no greater endorsement than the news that Lloyds reported its first annual profit since being part-nationalised at the start of the recession. In February, the bank revealed its pre-tax profits in 2013 were £415m.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).