The Marketing Society Leader of the Year 2014 nominees: Catherine Kehoe, Lloyds Banking Group

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe.

Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe
Lloyds Banking Group managing director, retail brands and marketing, Catherine Kehoe

It has been a busy 12 months for Lloyds Banking Group's top marketer.

Her biggest task was to manage the departure of TSB and return of the Lloyds Bank brand, with the creation of a marketing strategy based on the line "The Moments That Matter".

Kehoe also oversaw the creation of a fresh ad strategy for Halifax, and an overhaul of insurance brand Scottish Widows.

Her efforts could have received no greater endorsement than the news that Lloyds reported its first annual profit since being part-nationalised at the start of the recession. In February, the bank revealed its pre-tax profits in 2013 were £415m.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More