The Marketing Society Leader of the Year 2014 nominees: Rupert Thomas, Waitrose

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Rupert Thomas, marketing director at Waitrose.

Public Health England marketing director Sheila Mitchell
Public Health England marketing director Sheila Mitchell

Waitrose, like its sister brand, John Lewis, is a darling of retail – and Thomas leads its marketing strategy.

The supermarket, while considerably smaller than its main rivals, continues to exert pressure from the top as a bastion of quality.

Although Thomas is not one to hog the limelight, his achievements do not go unnoticed. Last year, managing director Mark Price publicly singled him out for praise for his vital role in Waitrose’s overall success in recent years, saying he "does a fantastic job". Thomas has also played a wider part in representing and explaining the business’ strategy to the market.

His contribution cannot be downplayed. Waitrose recorded its busiest Christmas in its 109-year history, as sales broke £300m for the first time in the last two weeks of the year.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published