The Marketing Society Leader of the Year 2014 nominees: Sheila Mitchell, Public Health England

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Sheila Mitchell, marketing director at Public Health England.

Public Health England marketing director Sheila Mitchell
Public Health England marketing director Sheila Mitchell

Mitchell, who is responsible for the UK's biggest public sector marketing programme, has had a vintage year.

Under her direction its marketing has won more than 40 industry awards (including IPA Gold) in the past 12 months.

Mitchell has had a busy time of late. In April 2013, public-health marketing was pulled out of the Department of Health and placed in new executive agency, Public Health England. The move has enabled her to focus more on evidence-based marketing and building closer links with local authorities.

Mitchell's year started well, with stunning results coming from her bowel cancer campaign. Against a backdrop of government controls on marketing spend, the fact that her activities continue to receive funding is testament to their effectiveness.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published