In a drive to present the marketing cause to a wider consumer and business audience, the integrated agency Cartwright and Turner Duckworth, a design agency, have been appointed to help revamp the society's image.
The process is being overseen by the former chairman of Burkitt DDB, Hugh Burkitt, who took over as the chief executive last April, with a brief to increase the society's size, influence and service to its 3,000 members.
As part of the overall review, the communications agency Heavenly was recently hired to undertake an in-depth review of The Marketing Society's brand positioning and marketing approach.
Heavenly's brief is to highlight the body's role in UK marketing while helping it to reassess its role within the advertising industry.
Richard Sunderland, the managing director of Heavenly, said: "The Marketing Society has recognised the need to reassert its position at the heart of the industry and articulate what it stands for - and we're naturally delighted to be working with it."
A creative campaign, including print and direct mailing, is expected to break before The Marketing Society's annual conference in November.