Marketing video report: Virgin Media's Nigel Gilbert on its recent live ad

Nigel Gilbert, chief executive at Virgin Media, talks to marketing about the brand's latest live ad which ran ahead of the V-Festival in August.

Gilbert reveals what it was like to work with comedian Keith Lemon during the shoot of the ad and how the brand ensured everything ran smoothly on the day of filming and broadcasting.

To read the full interview pick up this week’s issue of Marketing or read the full profile feature online.

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