Marks & Spencer Christmas ad cleared of sexism

LONDON - Marks & Spencer has been cleared of sexism in its Christmas ad following 100 complaints from viewers.

The ad, which features a host of celebrities, finishes with 'Life on Mars' actor Philip Glenister claiming Christmas would not be the same without "that girl prancing around in her underwear".

It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks & Spencer lingerie.

A spokesman for the ASA said: "We have decided not to investigate this ad any further."

He said there had been a concerted campaign in support of the ad, and admitted the ASA has received around 150 messages that said it should not be banned.

The spokeman, however, said: "We do not take the level of support for an ad into consideration – our decisions are based strictly on advertising codes."

The £10m ad campaign, by RKCR/Y&R, broke last month. It also stars Stephen Fry, Twiggy, Joanna Lumley and Jennifer Saunders.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).