AdvertiserMarks & Spencer
AgencyRainey Kelly Campbell Roalfe/Y&R
ExposureUnited Kingdom and Europe
Marks & Spencer's 2006 Christmas campaign from Rainey Kelly Campbell Roalfe/Y&R is a big, bold, brash and camp musical piece set to the backdrop of an arctic nightclub party. The spot aims to continue the populist feel of the 'Your M&S' campaign, while simultaneously promoting feelings of excitement and sexiness as well as being warm and inclusive. The ad begins with Twiggy, Erin O'Connor, Laura Bailey and Noemie Lenoir, now regular faces in M&S advertising, getting dressed for a party. They then fly across the snow flats on skidoos as if they were in a James Bond film. Their journey is backed by a cover of Pink's 'I'm Coming Up', which sounds like it is sung by Dame Shirley Bassey. As the guests mingle with other models in the palatial ice nightclub, all of whom wear M&S clothes, the camera pans round the room to reveal that it actually is Bassey singing the song.